When it comes to adding a new product feature, there are two main approaches that companies can take: a short term tactical approach or a strategic product approach. The decision to go with one or the other can have significant implications for the success of the feature and the product as a whole. In this blog, we will explore how to decide which approach to take.

Short Term Tactical Approach

A short term tactical approach is focused on addressing a specific problem or need in the product quickly. This approach is typically taken when the need for the feature is urgent or when there is a limited budget or timeline. The goal of this approach is to get something out to users as quickly as possible, even if it is not perfect.

When deciding whether to take a short term tactical approach, consider the following factors:

1. Urgency: Is the need for the feature urgent? If so, a short term tactical approach may be the best option.
2. Budget: Do you have a limited budget? If so, a short term tactical approach may be more feasible than a long term strategic approach.
3. Timeline: Do you have a limited timeline? If so, a short term tactical approach may be the best way to get the feature out quickly.
4. User Feedback: Have you received feedback from users that indicates an urgent need for the feature? If so, a short term tactical approach may be the best way to address that need quickly.

Strategic Product Approach

A strategic product approach is focused on building a feature that aligns with the overall strategy and vision of the product. This approach is typically taken when the feature is seen as a key differentiator for the product or when there is a significant opportunity for growth.

When deciding whether to take a strategic product approach, consider the following factors:

1. Product Strategy: Does the feature align with the overall strategy and vision of the product? If so, a strategic product approach may be the best option.
2. Competitive Advantage: Will the feature give the product a competitive advantage? If so, a strategic product approach may be the best way to differentiate the product from competitors.
3. User Needs: Does the feature address a key user need? If so, a strategic product approach may be the best way to meet those needs in a sustainable way.
4. Long-term Impact: Will the feature have a significant impact on the product in the long term? If so, a strategic product approach may be the best way to ensure that the feature is built in a way that is scalable and sustainable.

Final Thoughts

When deciding whether to take a short term tactical approach or a strategic product approach, it is important to consider the factors listed above. In some cases, a short term tactical approach may be the best way to address an urgent need or to work within a limited budget or timeline. In other cases, a strategic product approach may be the best way to build a feature that aligns with the overall strategy and vision of the product, addresses key user needs, and provides a competitive advantage. Ultimately, the decision will depend on the specific circumstances of each situation, and companies will need to carefully evaluate their options before making a final decision.